Marketing

• Cutting Edge Technology To Power Your Marketing
• Start Your Engines! 10 Ways to Drive Traffic To Your Site
• The Marketing Lever: Increasing Your # of Leads Is the First Lever in Growing Your Business
• Marketing over the Web
• Using Technology to Market Smarter

Cutting Edge Technology To Power Your Marketing

Your firm expects your web site to recruit talent (recent grads and experienced professionals), lure prospects, support the sales process and engage your current clients. You want a site that’s easy to maintain without being at the mercy of IT. Now the buzz is about personalization, social networks, RSS feeds, blogs, wikkis, streaming video, pod casts and second life. We’ll discuss how you might consider these technologies when creating a marketing plan that fully utilizes the power of the web.

• What makes an effective marketing site?
• What’s the latest internet buzz?
• How can you use these methods to reach your target audience?

Length: 1 – 1.5 hours

Start Your Engines! 10 Ways to Drive Traffic To Your Site

Learn how to transform your web site into an effective lead generation tool. Discover 10 strategic elements to drive traffic to your site and direct visitors to the information they want once they get there. Search engine optimization (SEO) techniques partnered with effective site design create successful web marketing programs.

Length: 1-1.5 hours

The Marketing Lever: Increasing Your # of Leads Is the First Lever in Growing Your Business

Do you know where your best leads come from? Are you generating enough leads to meet your profitability goals? Are your marketing efforts working? Are you sure? In this session we’ll discuss how to develop a marketing strategy, relationship marketing tips, and key elements of an effective web presence. Implementing a few of the ideas gleamed in this session will help you fill your pipeline with more qualified leads.

Length: 1 hour

Marketing Over the Web

Whether it's the primary focus of your website, or one goal among many, you'll benefit from the tips shared during this presentation. We'll discuss how your site should bridge the gap between marketing and sales, build a relationship with your prospects, and how you can improve your ranking in search engines.

Length: 1 hour

Using Technology to Market Smarter

Technology provides you with many alternatives to touch your prospects and clients with targeted messages that could lead them down the sales pipeline. Using these approaches effectively can boost your marketing efforts and increase your bottom line.

In this seminar, we'll discuss different technologies and how they can fit in to your overall marketing strategy, including:

• Customer Relationship Management solutions (CRM)
• Your Web Presence
• Self Service on the Web
• Blogging
• Web Conferencing
• Streaming Video
• Messaging

Length: 1 hour