Internet marketing, also referred to as i-marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet.
Everyone surfs the web – at home, from wireless devices while on the road, at libraries, in school, using kiosks at airports and tourist centers and at work. The broad reach of the internet and the ability to get information instantly, combined with the ability to produce interactive and engaging sites, makes the medium unique.
The fundamental concepts of marketing, as presented by the Nuffield Curriculum Centre, remain the same:
- Making customers aware of products and services
- Attracting new customers to a product or service
- Keeping existing customers interested in a product or service
- Building and maintaining a customer base for a product or service
Internet marketing
ties together creative and technical aspects of the Internet including design, development, advertising, and sales. Typical tactics used to market online include search engine optimization (SEO) and pay per click (PPC) advertising. Both of these strategies have a common goal; to drive traffic to your website.
Your website is the foundation of your e-strategy. An effective site acts like a 24x7x365 advocate for your organization by providing information and enabling users to transact business with you online. SEO and PPC can help drive more qualified traffic to your site, increasing the exposure of your message to the right target audience.
We can help you leverage the internet to boost your marketing efforts by:
- Analyzing your website to see where it ranks in search engine results pages (SERP) and how it might do better by applying search engine optimization (SEO) techniques
- Teaching your content contributors how writing for the web can help search engines find your content while making your content easier for your users to read
- Developing a pay per click (PPC) advertising strategy that fits your budget and drives targeted traffic to your site