When you need higher search engine results page (SERP) rankings, we can help...
Search engine optimization (SEO) makes it easier for your target audience to find your website when they use the most popular search engines, like Google and Yahoo. The goal for every organization is the same; to come up as one of the first sites listed when someone searches for what the organization offers.
A website’s ranking on a search engine results page (SERP) is determined by the content and structure of the site – not by how much you spend on advertising. This is often referred to as natural or organic positioning or ranking.
Organic search results direct more traffic online than any other single source on the Internet. And research has shown, natural search engine rankings provide higher click-throughs as well as higher converting web traffic than other types of search engine traffic. Best of all, the traffic generated by a well ranked website is free! There are no on-going advertising fees like there are in pay per click (PPC) campaigns.
Attaining top ranking requires focus in two main areas:
- The content on the site must be written for the web, including careful usage and placement of keywords.
- Technical implementation of the site to facilitate search engine indexing and crawling by search engine spiders.
Maintaining top ranking means constantly staying on top of the latest search engine strategies and implementing responses to those strategies quickly and efficiently.
We work with you to help improve and maintain your website’s ranking:
- Work with you to understand your business goals and target audience
- Analyze keyword usage
- Review the content of your site to make it more search engine friendly while providing value to your target users
- Review the technical implementation (e.g., use of script, Flash, valid HTML, directory structure, URL formation) of the site to ensure it can be crawled or indexed by the most popular search engines
- Review your inbound links (links from external sites) strategy and collaborate with you to develop programs to increase the number of valuable links to your site
- Review your website’s cross links (links within the site) to ensure the most important pages to your business are ranked accordingly
- Examine your site to be sure there are no black hat SEO techniques being used, which could cause your website to be banned from some search engines!
- Provide routine reviews and coaching to help maintain your website’s ranking as search engine strategies change