Is Your Website Working for You? – 10 Ways to Measure Your Website ROI
Use your site to enhance your overall marketing program. Generate leads and target marketing to new clients through your site. Attract new talent through a robust recruiting site. All these are great ideas, but how do you measure the success of your website? Discover indicators of an effective web presence. Learn how to measure the ROI for your website.
Website Checkup: How Healthy Is Your Site
This session explains elements of effective web presence. Discover best practices for business websites – what are current trends, what works, what doesn't. Find out about the Web 2.0 buzz and if integration is appropriate for your site. Understand the benefits of the 5Ds process before tackling a web redesign project.
10 Ways to Use the Web to Attract and Retain Clients
Every company has a website – most of those sites are “online brochures.” Joe Rotella, SPHR will share ten ways you can boost the effectiveness of your site to attract and retain clients. Think of the positive impact on your bottom line. Implementing these techniques will improve your ranking in search engines and leverage your site to help bridge the gap between marketing and sales – building relationships with your prospects and clients.