eStrategy Development > Web Design
When you know what you want to say, we help you say it on the Web...
Unlike a printed page, users don’t read on the Web; they scan, picking out individual words and sentences.
Web users are more impatient than ever before. They are busy and want to find the information they set out for quickly. They want the facts without marketese or boastful claims found in much content presented on the Web. Your content must answer the users’ questions or they will quickly surf on.
Your content must also be written to optimize your website for search engines (SEO). You want your content to have a high page rank (PR) in search results, boosting your content to the top of the most popular search engines.
Writing appropriately for the Web also improves the accessibility of your content. We believe it’s the right thing to do, and it helps your website comply with the W3C Accessibility Initiative (WAI) and Section 508(C) of the U.S. Rehabilitation Act.
Your content contributors will leave our Writing Web Content workshop or coaching sessions with a concrete list of rules and guidelines to follow to make your message clear on your website. Topics we cover include:
- The best word count for a page
- How to boost the credibility of your message
- When lists are appropriate, what type and how many items should be in a list
- How to order your content
- Correct use of titles and headings
- How to use (and not abuse) keywords
Workshops can be delivered at your location, at our office in Columbus, Ohio, or over the Web.